delo diplomskega seminarja
Anja Mahne (Avtor), Borut Milfelner (Mentor)

Povzetek

Storitvena podjetja se morajo zavedati pomena zadovoljstva v sodobnem času. Vedno več podjetij se nagiba k temu, a niso prepričana kako se lotiti tematike in kako ukrepati, zato najemajo zunanje izvajalce za raziskavo, ki pa niso povsem seznanjeni s problematiko dotičnega podjetja. Raziskava zadovoljstva odjemalcev je nujna, saj se drugače podjetje ne bo zavedalo problemov, in tako bo upad odjemalcev njihovih storitev. Raziskava zadovoljstva odjemalcev je potekala v hotelu City v Krškem. Rezultati so bili pozitivni, gostje so hotel nadpovprečno ocenili, kar dokazuje, da v podjetju stremijo k popolnosti.

Ključne besede

odjemalec;uporabniki;zadovoljstvo;merjenje;storitve;hoteli;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
Založnik: [A. Mahne]
UDK: 658.89:640.4
COBISS: 11553308 Povezava se bo odprla v novem oknu
Št. ogledov: 1038
Št. prenosov: 100
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: Analysis of the satisfaction of hotel guests
Sekundarni povzetek: Companies, especially those in the service industry, have to be aware of the importance of customer satisfaction in the modern world. More and more companies are turning towards this but are not sure how to handle this subject and how to proceed; this is why they hire external contractors to conduct survey. However, contractors are not completely familiar with problems of a certain company. A survey of customer satisfaction is essential, without it the company would quickly get into trouble because it would not be aware of its problems and would face a decline in customers. Hotel City is a market leader on its geographical location but nobody knows when a new competition will establish itself. Beside the market can also change and this is why the company cannot stagnate. Although the company manager was willing to cooperate, she was of the opinion that she knows where the problems are because they are already in the process of improving those factors. The results were surprisingly positive; the guests have rated the hotel above average which proves that the company strives towards perfection.
Sekundarne ključne besede: customers;satisfaction;service;expectations;measuring satisfaction;
URN: URN:SI:UM:
Vrsta dela (COBISS): Delo diplomskega seminarja/zaključno seminarsko delo/naloga
Komentar na gradivo: Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani: 37 str., [3] str. pril.
ID: 8726426