magistrsko delo
Vita Rozman (Avtor), Majda Bastič (Mentor), Iztok Kolar (Komentor)

Povzetek

Komplementarna in alternativna medicina (KAM) se v svetu vedno pogosteje uporablja kot dopolnilna oblika zdravljenja tradicionalne medicine. Namen našega magistrskega dela je bil oceniti stanje KAM v Sloveniji. Na osnovi primerjave zdravstvene zakonodaje v ZDA, Nemčiji in Sloveniji smo ugotovili, da je slovenska zakonodaja najmanj dodelana. Primerjava treh izbranih podjetij, ki izvajajo storitve s področja KAM je pokazala, da dejavnost izvajajo poleg drugih osnovnih dejavnosti in so ekonomsko gledano precej učinkovita. Z empirično raziskavo izvedeno s pomočjo anketnega vprašalnika smo ugotovili, da je več kot tretjina od 220 vprašanih poznala posamezne metode KAM, a zdravilca še niso obiskali. Med štirimi skupinami zdravilskih metod je 160 anketiranih uporabnikov KAM najbolje poznalo in menilo, da se najbolj pogosto uporabljajo biološko osnovane metode. Preučevanje obstoja vpliva posameznih dejavnikov na poznavanje in mnenje o pogostosti uporabe zdravilskih metod je pokazalo, da v večini primerov ne obstajajo statistično značilne razlike glede na posamezne dejavnike. Tam, kjer so se razlike pokazale, je šlo največkrat za razlike glede na spol in izobrazbo, v korist žensk in bolj izobraženih. Tako je lik slovenskega uporabnika KAM enovit za moške in ženske. Največ uporabnikov KAM je starih med 20 in 40 let, ima visokošolsko izobrazbo, letno zasluži do 10.000 evrov, največkrat si zdravi prehlad in je za storitve KAM pripravljena letno potrošiti do 200 evrov. Zadovoljstvo uporabnikov storitev KAM smo preverili s pomočjo modela ZPU (Zdravilec-Prostor-Učinek), ki smo ga izpeljali iz modela SERVQUAL. S pomočjo faktorske analize in multiple regresije smo ugotovili, da učinek terapije lahko ocenimo s karakteristikami zdravilca in prostora, v katerem se je terapija izvajala. Glede na velik interes uporabnikov za zdravljenje s KAM in visoke ocene zadovoljstva s tovrstnimi storitvami s strani uporabnikov, je pričakovati, da bo KAM še naprej, vsaj v takem obsegu kot do sedaj, prisotna na slovenskem tudi v prihodnje.

Ključne besede

storitve;medicina;Slovenija;finančni kazalniki;zadovoljstvo uporabnikov;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.09 - Magistrsko delo
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
Založnik: [V. Rozman]
UDK: 658.89:61
COBISS: 11757852 Povezava se bo odprla v novem oknu
Št. ogledov: 1596
Št. prenosov: 318
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: Efficiency analysis and perceived service quality of alternative and complementary medicine from consumers perspective
Sekundarni povzetek: Complementary and alternative medicine (CAM) has become a popular additional form of treatment throughout the world and within the field of traditional medicine. The aim of the master thesis is to estimate the state of CAM in Slovenia. When comparing health legislation in Germany, the USA and Slovenia, we found out that the Slovene is the least advanced. The analysis of three companies dealing with CAM has shown that the services are offered along with other basic activities and are – from an economic point of view – quite effective. A questionnaire has proven that more than a third of the 220 people questioned are familiar with certain CAM methods, nevertheless, they have not visited a practitioner yet. Among four different healing methods, 160 people claimed to be most familiar with CAM and thought that biologically based therapies are used most commonly. Studying the influence of certain factors on the knowledge and opinion concerning the usage of healing methods has shown that in most cases there are no statistically significant differences regarding those factors. However, some appeared when comparing gender and education – the results were in favour of women and people with a higher education. Consequently, the model of the Slovene CAM user applies to both, men and women. Most CAM users are 20 to 40 years old, well educated, earn approximately 10.000 Euros per year, most commonly treat a cold and are willing to spend up to 200 Euros per year for CAM services. Whether the users are satisfied with CAM services has been determined with the PRE model (practitioner-room-efficiency), which is based on the SERVQUAL model. The efficiency of the therapy is possible to express by the personal practitioner’s characteristics and the room properties. This findings have been leading out using factor analysis and multiple regression. As the users are very interested in CAM and satisfied with the offered services, we can expect that CAM will continue to be a possible form of treatment in Slovenia (perhaps even to a higher extent).
Sekundarne ključne besede: services;complementary and alternative medicine;Slovenia;setisfaction;SERVQUAL model – PRE (practitioner-room-efficiency);financial characteristic data.;
URN: URN:SI:UM:
Vrsta dela (COBISS): Magistrsko delo/naloga
Komentar na gradivo: Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani: 87 str., 5 str. pril.
ID: 8727564