Diverzificirana rast na primeru podjetja Radio Center d.o.o.

diplomsko delo

Anja Cvirn (Avtor), Karin Širec (Mentor)

Povzetek

Diplomska naloga predstavlja diverzificirano rast na primeru podjetja Radio Center d.o.o. Podjetje je precej uspešna radijska organizacija, ki se je pred leti odločila za izbrano strategijo širitve iz lokalne radijske postaje v nacionalno. Preden smo se podali v samo analizo podjetja in smotrnost uporaba obravnavane strategije, smo najprej povezali pojem diverzifikacije z osnovnimi pojmi v ekonomiji. Opredelili smo strateški management, navedli strategije, ki jih le ta vključuje in se podrobneje seznanili z opredelitvijo pojmov strategije rasti. Natančno smo opredelili pojem diverzifikacije, njene vrste in značilnosti, kdaj jo uporabljamo ter kakšne so njene priložnosti in nevarnosti. Sledil je analitičen del, ki je vključeval podrobno analiza ožjega in širšega okolja podjetja, na temelju katerega smo lahko podali rezultate diverzificirane rasti, ki je intenzivno potekala v obdobju od 2006 do 2008. Rezultati so verodostojni in tudi javno dostopni. Naloga se nadaljuje s predlogi za nadaljnjo širitev v letih od 2009 in 2011, ki smo jih nanizali na temelju predvidevanj, trenutnega trenda rasti in poslušanosti radia in po pogovoru z vodstvom podjetja. Diplomsko delo se zaključi z oceno predlagane strategije rasti in končnimi ugotovitvami.

Ključne besede

diverzifikacija;strategija;podjetje;management;SWOT analiza;rast podjetja;razvoj podjetja;strateški management;analiza;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2009
Izvor:	Maribor
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM EPF - Ekonomsko-poslovna fakulteta
Založnik:	[A. Cvirn]
UDK:	65.011.1
COBISS:	10244636
Št. ogledov:	2678
Št. prenosov:	370
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Diversified growth in the case of Radio Center d.o.o.
Sekundarni povzetek:	This thesis is based on the diversified growth of a limited liability company called Radio Center d.o.o. This company is fairly successful in the field of privately owned radio stations and one which chose to follow a growth strategy that would enable it to grow from a local into a nation-wide radio station. Prior to the analysis of the company and the feasibility of the applied strategy, the thesis commences with connecting the term “diversification” with the basics of economics. It goes on to define “strategic management”, list strategies that the latter includes, and discuss growth strategies in detail. Furthermore, “diversification” is described in detail, including its various types and their characteristics, opportunities in which it is to be applied along with the risks and benefits it brings. The following analytical section, which included a detailed analysis of the lesser and greater environment of the company, was the base on which we were able to present the results of intensified diversified growth during the period between 2006 and 2008. These results are authentic and subject to public availability. The thesis continues to propose solutions, which would enable further growth from 2009 through 2011. These solutions are based on fact-based assumptions, current growth and listener base trends and interviews with the radio station's management. In conclusion, the thesis presents an evaluation of the proposed growth strategy.
Sekundarne ključne besede:	strategic management;strategy;diversified growth;generic growth;environmental analysis;SWOT analysis;strategy evaluation;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Diplomsko delo
Komentar na gradivo:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani:	64 str.
Ključne besede (UDK):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;
ID:	988073