Facebook kot orodje pridobivanja udeležencev v mrežnem marketingu

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Ključne besede

Podatki

Jezik:	Slovenski jezik
Leto izida:	2017
Tipologija:	2.11 - Diplomsko delo
Organizacija:	GEA College - FP - Gea College - Fakulteta za podjetništvo
Založnik:	[M. Halilagić]
UDK:	339.138(043.3)
COBISS:	513624194
Št. ogledov:	3521
Št. prenosov:	136
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Facebook as a tool for acquiring participants in network marketing
Sekundarni povzetek:	A growing number of companies are marketing their products via agents using multi-level marketing. No prior knowledge or special educaiton is necessary for this type of work. Business owners do not set out any conditions because their main objective is to attract as many people as possible who would be willing to share their experience with a product with their friends, acquaintances and others. Such a marketing strategy enables rapid diffusion of information about a product. The agent also wishes to recruit new agents in order to increase his or her revenue. As a result, the business achieves greater visibility and better sales, which in turn brings a financial advantage to the agent. Almost every person has already had some kind of experience with multi-level marketing. However, due to the way it functions and frauds happening in the past, people are rather distrustful of the system, which is why potential clients are usually hard to reach. Attracting new agents is also quite difficult. Knocking on people's doors yields no visible success and there is only a limited number of friends and acquaintance who do not know about the product yet. But reaching people via the internet is easier, especially because of the popularity of Facebook and other social media. This thesis thus explores the possibility of success through Facebook marketing. This thesis presents multi-level marketing and compares it to other similar marketing strategies. It aims to determine the easiest work strategy for the agents and see whether Facebook marketing brings the desired results. The thesis is based on the following hypothesis: Facebook is a tool that helps the participants in multi-level marketing seek new customers and agents.
Sekundarne ključne besede:	multi-level marketing;social media;Facebook;marketing communications;marketing;customer acquisition system;advertising;
Vrsta dela (COBISS):	Diplomsko delo/naloga
Konec prepovedi (OpenAIRE):	1970-01-01
Komentar na gradivo:	GEA College, Fak. za podjetništvo
Strani:	63 str., 9 str. pril.
ID:	10865440