diplomsko delo univerzitetnega študijskega programa

Abstract

Okno je sestavni del fasadnih površin, zato je pomembno, da se odločamo za kakovostna okna. V diplomskem delu je v prvem delu predstavljena vrednostna analiza, ki jo tim izvaja v petih fazah. Omenjene faze izvedb oken (PVC, les, les-ALU) vključujejo osnovne lastnosti oken, primerjave izbranih lastnosti in stroške. Na podlagi opravljene analize lahko ugotovimo katera izvedba je najprimernejša. Na koncu so podane osnovne značilnosti marketinškega komuniciranja ter predstavljeni instrumenti, kateri se najpogosteje pojavljajo v procesu prodaje oken.

Keywords

gradbena proizvodnja;ekonomika;vrednostna analiza;okna;marketing;prodaja oken;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
Publisher: [J. Markež]
UDC: 692.82:657.478(043.2)
COBISS: 14908182 Link will open in a new window
Views: 2133
Downloads: 206
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Other data

Secondary language: English
Secondary title: Evaluating economy of different types of windows in residental buildings with value analysis
Secondary abstract: Windows are an integral part of facade surfaces and that is the reason why it is important for us to choose quality windows. The first part of graduate work presents value analysis which is conducted in five phases by a team. These phases of window performances (PVC, wood, wood-aluminium) are including basic features of windows, a comparison of selected characteristics and costs. Based on performed analysis we could decide which option is more suitable for our home. In the end, there are given features of marketing communication and an instrument of marketing communication which is most frequent in the sales process windows.
Secondary keywords: windows;economics;value analysis;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za gradbeništvo, Gospodarsko inženirstvo
Pages: VII, 63 f.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;building (construction) trade;building materials;building practice and procedure;gradbeništvo;gradbeni materiali;gradbene obrti in dela;structural parts and elements of buildings;gradbeni deli in stavbni elementi;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;accountancy;računovodstvo;
ID: 1006942
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