Zaščita in piratstvo blagovnih znamk na mednarodnih trgih

diplomsko delo

Janja Podbregar (Author), Milan Jurše (Mentor), Borut Bratina (Co-mentor)

Abstract

Intelektualno lastnino lahko delimo na tri dele: avtorsko pravo, industrijska lastnina in topografije polprevodniških vezij. Blagovna znamka sodi v kategorijo industrijske lastnine, poleg patentov in modelov. Kot blagovna znamka se lahko registrira kakršenkoli znak ali kombinacija znakov. Pomembno je da se določena blagovna znamka loči od sorodnih produktov ali storitev. Tako jo kupci lažje prepoznajo in poistovetijo z določenim produktom oz. storitvijo. Blagovne znamke so ustvarjene s človeškim naporom. Pomembne so za vse države, še posebej za manjše države. Zaradi tega je nadvse pomembna zaščita blagovne znamke. Ta je možna z nacionalne prijavo, mednarodno registracijo ali s CMT. Zaradi vse večjega piratstva in ponarejanja je priporočljiva zaščita blagovne znamke še pred vstopom na trg. Pomembno je tudi da se blagovna znamka loči od drugih in je prepoznavna v očeh kupcev.

Keywords

intelektualna lastnina;blagovne znamke;registracija;zaščita;mednarodni trg;mednarodne organizacije;piratstvo;

Data

Language:	Slovenian
Year of publishing:	2010
Source:	Vransko
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[J. Podbregar]
UDC:	658.626:347.77
COBISS:	10385692
Views:	1945
Downloads:	364
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Protection and piracy of brands on the international markets
Secondary abstract:	We can divide intellectual property into three parts: author law, property of industry and topographies of integrated circuits. Trademark is in the category property of industry, next to patent and models. As trademark we can register any kind of sign or combination of sings. It's important, that certain trademark is different from similar products. The buyers can easily identified the trademark and connect it with a certain product or service. Trademarks so are made with human effort. They are important for all countries, especially for the small ones. That's why the protection of trademarks is so important. The protection is possible with national application, international registration or with CMT. It's recommended, that we register our trade mark before we enter the market, since there is more and more piracy and forgery. Also it's important for us, that our trademark is different from others and that the buyers know that.
Secondary keywords:	intellectual property;trade mark;trade mark registration;protection;piracy;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	55 str.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;commercial organization and practice;goods;services;komercialna organizacija in praksa;blago;servisi;social sciences;družbene vede;law;jurisprudence;pravo;pravoznanstvo;civil law;civilno pravo;commercial law;company law;gospodarsko pravo;pravo gospodarskih družb;
ID:	1011733