delo diplomskega seminarja
Jasna Golubič (Author), Dušan Radonjič (Mentor)

Abstract

Kot na vseh področjih v življenju, je tudi v organizaciji pomembno, da opredeli temeljne plane svojega poslovanja. Zato je zelo pomembno, da v planiranju sodelujejo vse njene poslovne funkcije in medsebojno povezujejo svoje plane. Brez dobrih planov organizacija težko dosega uspešnost, učinkovitost in konkurenčnost na trgu, kjer se pojavlja vse več novih in inovativnih organizacij.

Keywords

marketing;prodaja;planiranje;uspešnost;novi proizvodi;življenjski cikel;

Data

Language: Slovenian
Year of publishing:
Source: Maribor
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [J. Golubič]
UDC: 658.8
COBISS: 10843676 Link will open in a new window
Views: 2090
Downloads: 328
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Sales planning as an integral part of marketing planning
Secondary abstract: As in all areas of life, it is also important in the organization to define the core of their business plans. It is therefore very important that all involved in planning its business functions and interconnect their plans. Without good organization plans difficult to achieve effectiveness, efficiency and competitiveness in a market where there are increasingly new and innovative organizations.
Secondary keywords: marketing;sales;marketing planning;sales planning;analysis of performance;developing a new product;life cycle of a product.;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 37 str.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;marketing;sales;selling;distribution;prodaja;distribucija;
ID: 1015613
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