Kakovost spletnih trgovin na primeru SOM d.o.o.

diplomsko delo

Katja Zidar (Author), Samo Bobek (Mentor)

Abstract

Elektronsko poslovanje je iz dneva v dan bolj vpleteno v vsakdanje življenje posameznika tako doma kot v službi. Samo elektronsko poslovanje pa je odvisno od povezanosti oziroma same pokritosti internetnega omrežja, ki pa je prav tako iz dneva v dan prisoten skoraj v prav vsakem gospodinjstvu in podjetju. V samem diplomskem delu hočem predvsem poudariti, kako je sama kakovost spletne trgovine odvisna od njegove uspešnosti. Ključni elementi, ki se morajo pojaviti v vsaki spletni trgovini, da bo ta uspešna, pa je odvisna od vsakega posameznega podjetja, kako bo upošteval določene prednosti in slabosti, ki pripomorejo k uspešnejšemu poslovanju trgovine. Prav podjetje SOM d.o.o. s spletno trgovino som.si, bi se moral držati načel, ki označuje dobro spletno trgovino. Pri tem gre predvsem poudariti na samo osveževanje ponudbe v sami spletni trgovini, sama predstavitev izdelkov , pri tem je zelo pomemben opis in slika samega izdelka, saj se izdelki prodajajo preko spletne trgovine, dobra navigacija, sama zaloga spletne trgovine. Vsi ti osnovni pogoji, ki so navedeni za dobro spletno trgovino je prav v sami spletni trgovini som.si posvečeno premalo pozornosti oziroma se zaposleni predvsem premalo posvečajo na to,da bi samimi obiskovalcem spletne trgovine nudili več informacij in jim s tem omogočili lažji nakup.

Keywords

elektronsko poslovanje;internet;spletne strani;spletna trgovina;kakovost;poslovni proces;varstvo podatkov;

Data

Language:	Slovenian
Year of publishing:	2011
Source:	Miklavž
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[K. Zidar]
UDC:	004.738.5:339.13
COBISS:	10931484
Views:	2122
Downloads:	136
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Quality of online shops, the case of SOM Ltd.
Secondary abstract:	Electronic commerce is every day more involved in the daily lives of individuals both at home and at work. Just e-commerce depends on the relationship of actual coverage of the Internet network, but also from day to day also is present in almost every home and business. Im my diploma work I want to especially emphasize the quality of the online store itself depends on its performance. Key elements that must appear in every online store that will be successful depends on each individual company, how to take account of certain strengths and weaknesses that contribute to successful trade business. It the company SOM LTD. som.si store, it should adhere to the principles which indicates a good online store. This is especially pointed to only refresh itself offers the online store, product presentation itself, here is a very important description and picture of the product itself, since the products are sold through the online store, good navigation, single stock online store. All of these basic conditions are given for good online shop is right in their own online store som.si lacks attention or the lack of staff dedicated primarily to the fact that the visitors themselves online store to provide more information and thereby facilitate the purchase.
Secondary keywords:	e-commerce internet quality of online shops business processes og online shops company SOM d.o.o. online shop som.si future of online shop som.si;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	41 str.
Keywords (UDC):	science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;computer science and technology;computing;data processing;računalniška znanost in tehnologija;računalništvo;obdelava podatkov;computer communication;computer networks;računalniške komunikacije;računalniška omrežja;networks according to area covered;omrežja glede na prostranost;network interconnection;internetworking;medsebojno povezovanje omrežij;medomrežanje;social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	1016355