Organizacija prodaje v podjetju ACK d. o. o.

diplomsko delo

Saša Slavnić (Author), Vojko Potočan (Mentor)

Abstract

Današnje stanje na trgu za večino podjetij predstavlja boj za obstanek. Edina gotovost v pričakovanju so nenehne spremembe, ki podjetja pripravijo do tega, da se razvijajo, spreminjajo in prilagajajo tem spremembam. Na osnovi tega je načrtovanje in organizacija prodaje postala zelo pomembna funkcija v podjetju. Vendar šteje le učinkovito načrtovanje prodaje in primerna organizacija prodaje. Pomembno je pravilno načrtovanje prodaje, torej po korakih od analize stanja, oblikovanja ciljev in strategij, taktično – izvajalne stopnje in na koncu učinkovit nadzor. Podjetja, ki uberejo takšen pristop bodo natančno vedela kam v prihodnosti in kako slediti zadanim ciljem. Tega se vedno bolj zavedajo tudi v obravnavanem podjetju. Podjetje ACK d.o.o. je srednje podjetje, v katerem je prodaja ključnega pomena. Tako ima načrtovanje prodaje v podjetju veliko vlogo. Vodja hotela pripravlja v sodelovanju z ostalimi zaposlenimi prodajne načrte in navodila ter vodila za izvajanje prodajnih aktivnosti. Na podlagi tega zaposleni izvajajo prodajne aktivnosti, ki se mesečno vrednotijo.

Keywords

prodaja;management;načrtovanje;prodajna politika;organiziranost;planiranje;

Data

Language:	Slovenian
Year of publishing:	2011
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[S. Slavnić]
UDC:	658.8
COBISS:	10935580
Views:	2645
Downloads:	429
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Sales organization in the company ACK d. o. o.
Secondary abstract:	Nowadays situation on the market for most of companies means struggle for existence. The only certainty in the expectation are continually changes, which induce the companies to develope themselves, change themselves and adaptate to these changes. Due to that become planning and organizing of sales very important function in company. But counts only effective and suitable planning of sales. Important is correct planning of sales, therefor step by step. The companies that will choose this kind of accession, will in future precisely know where and how to follow their goals. All of this are aware also in our company. Company ACK d.o.o. is middle big company where sales is key meaning. That is why the planning of sales has big role in our company. Manager of the hotel together with coworkers prepares sales plan and instructions and after all also the guidance how to perform them. On the basis of this workers are performing sales activity, which are monthly valued.
Secondary keywords:	Sales;sales management;planning;sales planning;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	73 str.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;marketing;sales;selling;distribution;prodaja;distribucija;
ID:	1016411