diplomsko delo
Dejan Pečar (Author), Bruno Završnik (Mentor)

Abstract

Tržno komuniciranje in analiza blagovne znamke Bauli na slovenskem trgu : diplomsko delo

Keywords

komuniciranje;tržna analiza;blagovne znamke;vrednost;tržne poti;prehrana;prehrambena industrija;SWOT analiza;trg;segmentacija;tržne raziskave;trženje;marketing;marketing mix;marketinški splet;orodja;cilj;prodajna politika;Slovenija;Italija;organiziranost;oglaševanje;ekonomska propaganda;predstava;distribucija;potrebe;Emona Obala;Koper;d.d.;Diplomske naloge;Distribuirani sistemi;Bauli (blagovna znamka);Tržno komuniciranje;Marketinška strategija;Bauli;Italia;S.p.A.;Pekarstvo;Čokoladni izdelki;Trženjski splet;Prehrambeni proizvodi;

Data

Language: Slovenian
Year of publishing:
Source: Izola
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [D. Pečar]
UDC: 658.626(043.2):664.68(450:497.4)
COBISS: 9160220 Link will open in a new window
Views: 1387
Downloads: 75
Average score: 0 (0 votes)
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Other data

Secondary language: English
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Dipl. delo, Univ. v Mariboru, Ekon.-posl. fak.
Pages: 39 str., [8] f. pril.
Keywords (UDC): applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;business management;administration;commercial organization;poslovni menedžment;administracija;komercialna organizacija;commercial organization and practice;goods;services;komercialna organizacija in praksa;blago;servisi;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;chemical technology;chemical and related industries;kemijska tehnologija;kemijske in sorodne industrije;production and preservation of solid foodstuffs;proizvodnja in konzerviranje živil;baking;bread;flour confectionery;pekarstvo;kruh;peciva;
ID: 10758