magistrsko delo
Živa Šivavec (Author), Urša Golob (Mentor)

Abstract

Vpliv pozitivnih in negativnih e-govoric na imidž tržne znamke in na nakupno namero porabnika

Keywords

e-govorice;imidž tržne znamke;nakupna namera;Blagovne znamke;Potrošniki;Vedenje potrošnikov;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [Ž. Šivavec]
UDC: 366(043.3)
COBISS: 34901597 Link will open in a new window
Views: 655
Downloads: 166
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Trademarks;Consumers;Consumer behavior;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 95 str.
ID: 10840246