magistrsko delo
Urška Drofelnik (Author), Bruno Završnik (Mentor)

Abstract

Splet je danes prisoten že skoraj v vsakem gospodinjstvu, zato nam tudi nakupovanje preko slednjega ni več tako tuje, kot nam je bilo še nekaj let nazaj. Preko spleta lahko danes kupimo praktično že skoraj vse. Spletni trgovci se na vso moč trudijo, da bi odpravili vse zadržke, ki jih imajo uporabniki pri nakupovanju preko spleta, ter jim približali spletno trgovino tako dobro, da bi na neki točki lahko nadomestila klasično (fizično) trgovino. Seveda se med poplavo slovenskih in tujih spletnih trgovin uporabniki težko odločijo, kje bodo opravili svoj nakup, tukaj pa gre za ključne elemente spletne trgovine, ki smo jih v nadaljevanju tudi raziskali, tako s teoretičnega vidika kot tudi z vidika spletnih trgovin in njihovih uporabnikov. Opravili smo intervju z direktorjem prodaje in nabave v spletni trgovini gizzmo.si ter anketirali 81 aktivnih uporabnikov spletnih trgovin. Z intervjujem smo dobili vpogled, kako se spletna trgovina spopada z vedno zahtevnejšimi uporabniki ter raziskali ključne elemente z njihovega vidika. Medtem smo pri anketi raziskali ključne elementi s strani uporabnikov ter pomembnost podpore med in po spletnem nakupu.

Keywords

spletna trgovina;spletno oglaševanje;družbeni mediji;zadovoljstvo uporabnikov;razvoj;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [U. Repas]
UDC: 339.138:004.738.5(043.2)
COBISS: 12846108 Link will open in a new window
Views: 862
Downloads: 189
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Other data

Secondary language: English
Secondary title: Key elements of online store by perspective of the user
Secondary abstract: Today, internet is present almost at every house. That is why internet shopping is no langer a unknown proces like it was some years ago. Today we can buy almost everything online. Online stores are trying very hard to eliminate all users concerns about online shopping and brig them closer to the online store so at some point it can replace classical store. Of cours with all the offer of online stores in Slovenia and other countries it is difficult for users to decide where to shop. Here we can mention the key elements of online shop which we researched in our assigment from both perspective, from online storeand their users. We conducted a interview with director of sales and purchasing at online store gizzmo.si and interviewed 81 active online store users. Through an iterview with director we recived an insight into how online store faced with increasingly demanding users and we also explore he key elements from their point of view. Meanwhile we expored with the survey the key elements from perspective of the users and the importance of support from the online stores during and after their online purchase.
Secondary keywords: Online store;key elements;users satisfaction;online advertising;social media;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: IV, 68 str.
ID: 10846834