Jezik: | Slovenski jezik |
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Leto izida: | 2021 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM EPF - Ekonomsko-poslovna fakulteta |
Založnik: | M. Petrič |
UDK: | 659.1:339 |
COBISS: | 80566275 |
Št. ogledov: | 385 |
Št. prenosov: | 113 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Web advertising on social media as an instrument of international marketing communication |
Sekundarni povzetek: | Advertising is becoming a part of our daily lives. Whatever we do we will meet with advertisements. By far the most effective and popular has become social media advertising. It can be said that every company is already present on social media and is advertising on them respectively. In the theoretical part of the diploma project, we presented international marketing communication, communication media and channels, and the instruments of marketing communication mix. The latter we then linked with online advertising and social media. In the empirical part, we presented online advertising of two Slovenian companies and two foreign companies that are operating at international markets and are coming from two different industries. Then we performed a comparative analysis of their advertising on social media. |
Sekundarne ključne besede: | international marketing communication;communication mix;advertising;online advertising;social media; |
Vrsta dela (COBISS): | Delo diplomskega projekta/projektno delo |
Komentar na gradivo: | Univ. v Mariboru, Ekonomsko-poslovna fak. |
Strani: | 37 str. |
ID: | 13054123 |