magistrsko delo
Nuša Rakovec (Author), Marko Lah (Mentor)

Abstract

Merjenje učinkovitost športnega sponzorstva na primeru sponzorjev slovenskih nordijskih reprezentanc (Sberbank in Radenska)

Keywords

športno sponzorstvo;merjenje učinkovitosti;medijska izpostavljenost;zavedanje potrošnika;Sponzorstvo;Šport;Učinkovitost;Magistrska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [N. Rakovec]
UDC: 005:796.078(043.3)
COBISS: 34992477 Link will open in a new window
Views: 1001
Downloads: 265
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Sponsorship;Sport;Effectiveness;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 92 str.
ID: 10850586