Prodajalne prihodnosti

delo diplomskega projekta

Urška Jurič (Author), Bruno Završnik (Mentor)

Abstract

Diplomski projekt z naslovom Prodajalne prihodnosti je zasnovan na teoretičnih izhodiščih ter primerih. Sodobni svet temelji na tehnologiji. Vsaka inovacija ali napredek v podjetju je zasnovan na napredku tehnologije in s tehnologijo povezanim sistemom. Hiter razvoj tehnologije nas je pripeljal do četrte industrijske revolucije, kar močno vpliva na delovanje fizičnih in spletnih trgovin. Dobro zastavljena strategija zadovoljevanja kupcev je temelj za uspeh podjetja. V okviru projekta sem raziskovala, kako se spreminjata fizična in spletna trgovina. Pri fizični trgovini sem podala dva primera, Amazon.Go, ki je poskusna fizična trgovina spletne trgovine Amazon.com, ter švedsko podjetje Ikea, ki se ukvarja s prodajo izdelkov za opremljanje doma. Oba primera sta se s pomočjo tehnologije močno razvila. Pri spletni trgovini sem podala primer Amazon.com, ki je odličen primer, kako s pomočjo tehnologije ustvariti konkurenco pred tekmeci.

Keywords

prodajalna;spletne trgovine;spletna prodaja;prihodnost;marketing;tržne poti;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[U. Jurič]
UDC:	658.8:004.738.5
COBISS:	12927260
Views:	1094
Downloads:	118
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Stores of the future
Secondary abstract:	The graduation project entitled Stores of the Future is based on theoretical starting points and examples. The modern world is based on technology. Every innovation or progress in a company is based on the advancement of technology and the technology-related system. The rapid development of technology has brought about the fourth industrial revolution which is greatly affecting the operation of physical and online stores. A well-designed customer satisfaction strategy is the basis for the success of a company. As part of the project, I researched how physical and online stores are changing. I gave the example of Amazon.Go, which is an experimental physical store of the online store Amazon.com, and the Swedish company Ikea, which sells home furnishing products. Both stores have developed greatly through technology. Under online stores, I gave the example of Amazon.com, which is a great example of how to create a competitive advantage over rivals by using technology.
Secondary keywords:	markeing channels;sales;future stores;online sales;physical sales;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	II, 32 str.
ID:	10859618