Klepetalni roboti kot kanal digitalnega marketinga

primer komunikacije z bodočimi študenti

Blaž Kovač (Author), Igor Perko (Mentor)

Abstract

Predloženo raziskovalno poročilo sloni na marketinških teorijah, s posebnim poudarkom na digitalnem marketingu in digitalnih komunikacijskih kanalih. Omogočamo vpogled v razvoj novega marketinškega kanala, z uporabo komunikacijskega kanala Messenger, ki je tesno povezan s socialnim omrežjem Facebook. Predstavljena je analiza uporabe tega kanala po svetu in primerjava s slovenskimi podjetji. Predlagamo načrt uvedbe avtomatskega sporočilnega sistema za predstavitev Ekonomsko-poslovne fakultete srednješolskim maturantom in predstavljamo prototip klepetalnega robota za Facebook Messenger.

Keywords

umetna inteligenca;klepetalni roboti;socialna omrežja;digitalni razvoj;digitalni marketing;tehnologija;spletna sporočila;spletne klepetalnice;Facebook;študenti;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[B. Kovač]
UDC:	004.773.6:007.52
COBISS:	12866076
Views:	1025
Downloads:	124
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Chatbots as a digital marketing channel
Secondary abstract:	The proposed research report is based on marketing theories, with special focus set to digital marketing and digital communication channels. We provide insight to the development of a new marketing channel, using communication channel Messenger, tightly connected to the social media network Facebook. An analysis of the use of this channel around the world and comparison with Slovenian companies are presented. We propose a plan of invoking automated messaging system for introducing Faculty of Economics and Business to high school graduates and present a Facebook Messenger chatbot prototype.
Secondary keywords:	chatbot;Facebook Messenger;Facebook;digital marketing;digital development;social media;technology;artifical intelligence.;
URN:	URN:SI:UM:
Type (COBISS):	Diploma project paper
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	I, 37 str.
ID:	10861464