delo diplomskega projekta
Lucija Vrabelj (Author), Tjaša Štrukelj (Mentor)

Abstract

V diplomskem projektu smo se osredotočili na planiranje razvoja kovinsko predelovalnega podjetja na ravni strateškega managementa. Podjetje, ki smo ga proučevali, je mlado podjetje, ki na trgu deluje le nekaj let in zaposluje zgolj štiri ljudi. Glavne dejavnosti podjetja so projektiranje in konstruiranje ter proizvodnja in montaža strojnih naprav. Diplomski projekt vsebuje teoretični in empirični del. Najprej smo predstavili definicije podjetja in opisali podjetje Lerkam s.p. ter opredelili njegove izbrane značilnosti, kot so velikost, podjetniška ideja, faza razvoja, opredelitev glede na pravno obliko in dejavnost podjetja. Predstavili smo tudi panogo, v kateri se podjetje nahaja. Nato smo opisali še obstoječo politiko podjetja, strategije in strukture podjetja. Nadaljevali smo s planiranjem razvoja proučevanega podjetja na ravni strateškega managementa. Planiranje razvoja podjetja smo začeli s proučevanjem podjetja, določitvijo prednosti in slabosti podjetja ter določitvijo vrednot lastnika podjetja. Nato smo natančno proučili okolje podjetja in iz tega razbrali priložnosti in nevarnosti, s katerimi se podjetje srečuje. Nadaljevali smo z iskanjem strateških možnosti razvoja in izbiro primernih strategij za podjetje Lerkam s.p. To smo storili z metodami za ekonomsko vrednotenje in izbiro strategij; planirali smo vrednostne izide za obdobje štirih let in od tam črpali podatke za njihov izračun. Planiranje razvoja podjetja na ravni strateškega managementa smo na osnovi ekonomskega vrednotenja in izbranih strategij zaključili s programiranjem razvoja proučevanega podjetja.

Keywords

samostojni podjetniki;politika podjetja;strateški management;vizija;planiranje razvoja;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [L. Vrabelj]
UDC: 005.21/.51
COBISS: 12994588 Link will open in a new window
Views: 845
Downloads: 157
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Other data

Secondary language: English
Secondary title: Planning a development of the company Lerkam s.p. at strategic management level
Secondary abstract: The thesis focuses on development planning of a steel processing enterprise at the level of strategic management. The studied case is a young enterprise that has been in the market for a couple of years and employs only four people. The main activities of the enterprise are design and construction as well as production and installation of machines. The thesis encompasses a theoretical and an empirical part. At the beginning, we presented the definitions of an enterprise in general and introduced the Lerkam s.p. enterprise as well as defined its chosen characteristics, such as size, business idea, development phase, definition considering the legal form and its activities. We also introduced the branch the enterprise is active in. In addition, we presented the existing policy of the enterprise, its strategies and structures. Then we proceeded to the development planning of the case at the level of strategic management. The development planning started with an analysis of the enterprise and an identification of strengths and weaknesses as well as the definition of the owner’s values. We studied the environment of the enterprise in detail and identified opportunities and threats the enterprise encounters. The next step was the analysis of strategic possibilities and selection of suitable strategies for Lerkam s.p.. We used methods for economic valuation and selection of strategies, for which we planned profit and loss for a four year period and used these for calculation data. The last step of the development planning at the level of strategic management was programming of enterprise development using economic valuation and strategy selection.
Secondary keywords: enterprise;strategies;strategic management;strategic business areas;vision.;
URN: URN:SI:UM:
Type (COBISS): Diploma project paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 54 str.
ID: 10861570