Film-induced tourism

motivation of game of thronesʼ fans to visit Dubrovnik

Tilen Štruc (Author), Andreja Trdina (Mentor)

Abstract

Film-induced tourism is a new, complex phenomenon. It connects two major industries: entertainment and tourism, both being on the rise. So far, the correlation between the two has not been subject to extensive research, thus receiving little academic attention. This study describes the field of film-induced tourism, its effects, forms and characteristics. Its focus is set on the motivation of Game of Thrones’ fans to visit Dubrovnik, Croatia, or “King’s Landing” as they know it from the series. The results of this study show that most of the Game of Thrones’ fans would like to visit Dubrovnik. Results further prove that the more fans identify with the characters from Game of Thrones, the stronger the intent to visit Dubrovnik. In terms of motivation, pull factors proved to dominate push factors. However, results confirm that the stronger the identification with the Game of Thrones’ characters, the greater the importance of push factors for visiting Dubrovnik.

Keywords

filmski turizem;motivacija turistov;Igra prestolov;Dubrovnik;

Data

Language:	Slovenian
Year of publishing:	2017
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FT - Faculty of Tourism
Publisher:	[T. Štruc]
UDC:	338.48-6(497.5Dubrovnik):791(043.2)
COBISS:	2048217427
Views:	1496
Downloads:	366
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Filmski turizem: motivacija oboževalcev Igre prestolov za obisk Dubrovnika
Secondary abstract:	Filmski turizem je nov, kompleksen fenomen. Povezani sta dve večji industriji, turistična in zabaviščna, obe pa sta v porastu. Doslej povezava med njima ni bila obsežno raziskana in tako ni bila deležna pozornosti širših akademskih krogov. Ta študija opisuje fenomen filmskega turizma in njegove učinke ter lastnosti. Osredotoča se na motivacijo oboževalcev serije Igra prestolov za obisk Dubrovnika na Hrvaškem oziroma »Kraljevega pristana« kot ga poznajo iz serije. Rezultati študije kažejo, da si večina oboževalcev serije želi obiskati Dubrovnik. Rezultati tudi pokažejo, da bolj kot se oboževalci identificirajo z liki iz serije, tem bolj so motivirani za obisk. Na splošno so se povlečni motivi (pull faktorji) izkazali kot prevladujoči motivi za obisk Dubrovnika v primerjavi s potisnimi motivi (push faktorji). Toda, kot je razvidno iz študije, višja kot je identifikacija oboževalcev z liki iz serije, večja je tudi pomembnost potisnih motivov (push faktorjev) za obisk Dubrovnika.
Secondary keywords:	film-induced tourism;tourist motivation;Game of Thrones;Dubrovnik;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za turizem
Pages:	XI, 50, VII str.
ID:	10865259