magistrska naloga
Nika Ratković Macuh (Author), Dragan Kesič (Mentor)

Abstract

Strategija marketinškega komuniciranja za biorazgradljivo plastično embalažo

Keywords

strategija;marketinško komuniciranje;biorazgradljivost;plastična embalaža;nakupno odločanje;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.09 - Master's Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [N. Ratković Macuh]
UDC: 339.138:628.4(043.2)
COBISS: 1539645380 Link will open in a new window
Views: 3234
Downloads: 185
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: strategy;marketing;communication;biodegradability;plastic packaging;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: XI, 71 str., [34] str. pril.
ID: 10878359