Povezanost marketinškega komuniciranja programov zvestobe za otroke in nakupnih odločitev staršev

Abstract

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Data

Language:	Slovenian
Year of publishing:	2017
Source:	Koper
Typology:	2.09 - Master's Thesis
Organization:	UP FM - Faculty of Management Koper
Publisher:	[N. Pečovnik]
UDC:	366.12:339.138(043.2)
COBISS:	1539695300
Views:	2631
Downloads:	270
Average score:	0 (0 votes)
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Other data

Secondary language:	English
Secondary keywords:	marketing communication;loyalty programs for children;purchase decisions of parents;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. na Primorskem, Fak. za management
Pages:	X, 155 str., [34] str. pril.
ID:	10878361