študija primera
Manca Jeras (Author), Katja Lozar Manfreda (Mentor), Damjan Škulj (Co-mentor)

Abstract

Uporaba orodja Google Trends za napovedovanje nakupne intence

Keywords

nakupna intenca;spletne poizvedbe;družboslovni podatki;Blagovne znamke;Vedenje potrošnikov;Spletni iskalniki;Magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Jeras]
UDC: 303:659.126:004.659(043.3)
COBISS: 35280989 Link will open in a new window
Views: 978
Downloads: 194
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary keywords: Trademarks;Consumer behavior;Web search engines;Master's theses;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 75 str.
ID: 10880615