zaključna strokovna naloga visoke poslovne šole
Helena Blatnik (Author), Jure Erjavec (Mentor)

Abstract

Splet kot sodobno orodje tržnega komuniciranja

Keywords

trženje;elektronsko trženje;Internet;poslovno komuniciranje;oglaševanje;odnosi z javnostjo;pospeševanje prodaje;direktno trženje;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [H. Blatnik]
UDC: 339.138
COBISS: 23673062 Link will open in a new window
Views: 1172
Downloads: 193
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Internet as a marketing communications tool
Secondary keywords: marketing;electronic marketing;Internet;business communication;advertising;public relations;sales promotion;direct selling;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 20, 1 str.
ID: 10887120