diplomsko delo
Sara Mlinar (Author), Mitja Velikonja (Mentor), Miro Kline (Co-mentor)

Abstract

Komunikacijski kapital nostalgije v oglaševanju in cikel komunikacije nostalgije skozi oglaševanje na primeru znamke Cockta

Keywords

znamčenje;retro;Oglaševanje;Blagovne znamke;Nostalgija;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [S. Mlinar]
UDC: 659.126(043.2)
COBISS: 35418717 Link will open in a new window
Views: 567
Downloads: 158
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Advertising;Trademarks;Nostalgia;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 47 str.
ID: 10899886