master's thesis
Anja Bavčar (Author), Vesna Žabkar (Mentor)

Abstract

Corporate social responsibility and consumers's willingness to pay

Keywords

marketing;consumer behaviour;consumer psychology;purchasing;decision making;social responsibility;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Bavčar]
UDC: 366
COBISS: 24156902 Link will open in a new window
Views: 1044
Downloads: 521
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Other data

Secondary language: Slovenian
Secondary title: Družbena odgovornost podjetij in potrošnikova pripravljenost plačati zanjo
Secondary keywords: trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;družbena odgovornost;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 71, 29 str.
ID: 10904026
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