case of Kazakhstan
Ruslan Kiimbayev (Author), Ljubica Knežević Cvelbar (Mentor)

Abstract

Analysis of destination branding effectiveness

Keywords

Kazahstan;turizem;turistična geografija;blagovne znamke;trženje;pospeševanje;primeri;Kazakhstan;tourism;tourist geography;brands;marketing;promotion;cases;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [R. Kiimbayev]
UDC: 338.48
COBISS: 24160998 Link will open in a new window
Views: 658
Downloads: 181
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Other data

Secondary language: English
Secondary title: Analiza uspešnosti znamčenja destinacije: primer Kazahstana
Secondary keywords: Kazahstan;turizem;turistična geografija;blagovne znamke;trženje;pospeševanje;primeri;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: III, 64, 16 str.
ID: 10904064