magistrsko delo
Iris Pšunder (Author), Mateja Kos Koklič (Mentor)

Abstract

Analiza trženja generaciji Y z vidika mladih porabnikov in podjetij

Keywords

trženje;strategija trženja;vedenje potrošnikov;psihologija potrošnika;mladina;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [I. Pšunder]
UDC: 339.138
COBISS: 24128230 Link will open in a new window
Views: 595
Downloads: 114
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of marketing to generation Y from the perspective of young consumers and companies
Secondary keywords: marketing;marketing strategy;consumer behaviour;consumer psychology;youth;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63, 46 str.
ID: 10904107
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