master's thesis
Grega Todorović (Author), Anja Trobec (Author), Vesna Žabkar (Mentor)

Abstract

Measurement of marketing performance and marketing strategy in Slovenian companies

Keywords

Slovenia;enterprises;marketing;marketing strategy;business communication;business efficiency;measurements;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [G. Todorović
UDC: 339.13
COBISS: 24332774 Link will open in a new window
Views: 782
Downloads: 350
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Other data

Secondary language: Slovenian
Secondary title: Merjenje trženjske uspešnosti in trženjske strategije v slovenskih podjetjih
Secondary keywords: Slovenija;podjetje;trženje;strategija trženja;poslovno komuniciranje;uspešnost poslovanja;meritve;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 80, [37] str.
ID: 10904126