team master's thesis
Silvana Žorž (Author), Stella Korošec (Author), Vesna Žabkar (Mentor)

Abstract

The need for branding in Slovenian startups

Keywords

Slovenija;podjetništvo;zagonsko podjetje;blagovne znamke;vrednotenje;potrošnik;strategija trženja;analiza;Slovenia;entrepreneurship;start-up;brands;valuation;marketing strategy;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Žorž
UDC: 339.138
COBISS: 24324838 Link will open in a new window
Views: 702
Downloads: 206
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: Slovenian
Secondary title: Potreba po znamčenju v slovenskih zagonskih podjetjih
Secondary keywords: Slovenija;podjetništvo;zagonsko podjetje;blagovne znamke;vrednotenje;potrošnik;strategija trženja;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 88, 5 str.
ID: 10904143
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