magistrsko delo
Gregor Rovanšek (Author), Ljubica Knežević Cvelbar (Mentor)

Abstract

Analiza premoženja blagovnih znamk v treh turističnih družbah v Sloveniji

Keywords

Slovenija;turizem;blagovne znamke;razvoj;premoženje;raziskave;analiza;case study;Sava Turizem;Istrabent Turizem;Hoteli Bernardin;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [G. Rovanšek]
UDC: 338.48
COBISS: 23988710 Link will open in a new window
Views: 800
Downloads: 266
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: ǂA ǂbrand equity analysis of three Slovenian hospitality companies
Secondary keywords: Slovenia;tourism;brands;development;property;research;analysis;case study;Sava Turizem;Istrabent Turizem;Hoteli Bernardin;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63; 11 str.
ID: 10908241