predavanje v sklopu "prenosa znanja" v projektu "Po kreativni poti do znanja 2016/2017: uvajanje sodobnih pristopov pri spodbujanju mladih k inovativnosti in podjetnosti", 31. maj 2017, Univerza v Novi Gorici (Vipavska 13, Rožna Dolina)
Aleš Vaupotič (Author)

Abstract

The new media introduce new communicative constellations in all fields of human life (e.g. the increasing presence of Internet connection potentially facilitates dialogue over enormous distances). However, the human receptive capabilities are limited. The presentation shows a number of themes and communicative strategies that have been used in real advertising campaigns to point to possible approaches to creating new channels of communication. Predavanje v sklopu “prenosa znanja” v projektu “Po kreativni poti do znanja 2016/2017: UVAJANJE SODOBNIH PRISTOPOV PRI SPODBUJANJU MLADIH K INOVATIVNOSTI IN PODJETNOSTI”, 31. maja 2017, ob 9.00. uri na Univerzi v Novi Gorici (Vipavska 13, Rožna Dolina).

Keywords

novi mediji;oglaševanje;internet;

Data

Language: Slovenian
Year of publishing:
Typology: 3.15 - Unpublished Conference Contribution
Organization: UNG - University of Nova Gorica
UDC: 339.138
COBISS: 5123323 Link will open in a new window
Views: 3785
Downloads: 0
Average score: 0 (0 votes)
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Other data

URN: URN:SI:UNG
Type (COBISS): Not categorized
ID: 10911884
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