magistrsko delo
Tanja Miklavčič (Author), Mateja Bodlaj (Mentor)

Abstract

Razlike v zaznavanju trgovskih blagovnih znamk diskontnih trgovcev ter ostalih trgovskih blagovnih znamk

Keywords

Slovenija;trgovina;trženje;blagovne znamke;trgovska blagovna znamka;vedenje potrošnikov;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Miklavčič]
UDC: 339.138
COBISS: 24185062 Link will open in a new window
Views: 953
Downloads: 137
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Other data

Secondary language: English
Secondary title: ǂThe ǂdifference in perceptions of discounters' private labels and other retail private labels
Secondary keywords: Slovenia;trade;marketing;brands;store brand;consumer behaviour;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 71, 21 str.
ID: 10918343
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