magistrsko delo
Nina Draksler (Author), Vesna Žabkar (Mentor)

Abstract

Nakupna odločitev potrošnikov pri spletnem nakupovanju dodatkov za mobilne naprave

Keywords

trženje;elektronsko trženje;informacijska tehnologija;spletna trgovina;mobilna telefonija;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [N. Draksler]
UDC: 366
COBISS: 24193510 Link will open in a new window
Views: 581
Downloads: 163
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Consumer purchasing decisions in online shopping of accessories for mobile devices
Secondary keywords: marketing;electronic marketing;information technology;online shopping;mobile telephony;consumer behaviour;purchasing;decision making;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 62, 16 str.
ID: 10918363