magistrsko delo
Mojca Udovč (Author), Barbara Čater (Mentor)

Abstract

Analiza odnosa porabnikov do množičnega prilagajanja

Keywords

trženje;strategija trženja;potrošnik;proizvodi;storitve;usklajevanje;trendi;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Udovč]
UDC: 366
COBISS: 24195302 Link will open in a new window
Views: 543
Downloads: 262
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of consumer attitude toward mass customization
Secondary keywords: marketing;marketing strategy;consumer;products;services;adjustment;trends;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 75, 92 str.
ID: 10918367