skupinsko magistrsko delo
Taja Oremuž (Author), Mojca Čerpnjak (Author), Vesna Žabkar (Mentor)

Abstract

Vpliv zaznave družbeno odgovornega podjetja na nakupne odločitve porabnikov

Keywords

trženje;vedenje potrošnikov;psihologija potrošnika;nakup;odločanje;podjetje;družbena odgovornost;etika;poslovno komuniciranje;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Oremuž
UDC: 339.138
COBISS: 24339174 Link will open in a new window
Views: 575
Downloads: 112
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of perception of a socially responsible company on consumer purchasing decisions
Secondary keywords: marketing;consumer behaviour;consumer psychology;purchasing;decision making;enterprises;social responsibility;ethics;business communication;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: IV, 101, 13 str.
ID: 10918442