master's thesis
Severin Stepan (Author), Tanja Dmitrović (Mentor)

Abstract

Consumer ethnocentrism, affinity, animosity and disidentification, and their effects on the purchase behavior of Brazilian consumers

Keywords

Brazilija;trženje;medkulturno delovanje;etnocentrizem;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;Brazil;marketing;cross-cultural activities;ethnocentrism;consumer behaviour;purchasing;decision making;research;analysis;

Data

Language: English
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Stepan]
UDC: 336
COBISS: 24408550 Link will open in a new window
Views: 1053
Downloads: 222
Average score: 0 (0 votes)
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Other data

Secondary language: Slovenian
Secondary title: Potrošni etnocentrizem, afiniteta, animoznost in disidentifikacija ter njihov učinek na nakupno vedenje brazilskih porabnikov
Secondary keywords: Brazilija;trženje;medkulturno delovanje;etnocentrizem;vedenje potrošnikov;nakup;odločanje;raziskave;analiza;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 69, 27 str.
ID: 10918464