zaključna projektna naloga
Neža Poje (Author), Dragan Kesič (Mentor)

Abstract

No abstract data available

Keywords

marketinško komuniciranje;blagovna znamka;energijske pijače;nakupne odločitve;Red Bull;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [N. Poje]
UDC: 339.138:336.1(043.2)
COBISS: 1540210628 Link will open in a new window
Views: 1849
Downloads: 103
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: marketing;brand;energy drinks;buying decisions;Red Bull;
Type (COBISS): Final paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: IX, 49 str., [4] str. pril.
ID: 10926054