Social networks as a medium for establishing long-term relationships between customers and brands

magistrsko delo

Matija Županić (Author), Domen Verber (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

Social networks have become a big part of our everyday life. They have shaped our everyday lives, the way we communicate, express ourselves and the way we think. The main idea of this research is to explore and show to what extent and in what way do social networks facilitate the promotion of brands among younger users/audience, and what is their role in building a long-term relationship between the customer and the brand

Keywords

social networks;branding;establishing relationships between a customer and a brand;

Data

Language:	English
Year of publishing:	2018
Typology:	2.09 - Master's Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	M. Županić
UDC:	316.472.4:347.772(043.2)
COBISS:	21514006
Views:	768
Downloads:	78
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Družbena omrežja kot medij za vzpostavitev dolgoročnega odnosa med uporabniki in blagovnimi znamkami
Secondary abstract:	Socialna omrežja so postala velik del našega vsakdanjika. Izoblikovala so način našega življenja. Način kako komuniciramo, se izražamo in tudi razmišljamo. Glavni cilj te raziskave je bil raziskati in prikazati v kolikšni meri in kako socialna omrežja pomagajo oziroma spodbujajo promoviranje znamk pri mlajših uporabnikih/občinstvu in tudi kako prispevajo k dolgoročnemu sodelovanju/povezanosti med kupcem in prodajalcem
Secondary keywords:	socialna omrežja;znamčenje;vzpostavitev povezav med uporabnikom in znamko;magistrske naloge;
URN:	URN:SI:UM:
Type (COBISS):	Master's thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	XII, 68 str.
ID:	10927393