zaključna strokovna naloga visoke poslovne šole
Urška Bohinjec (Author), Mateja Kos Koklič (Mentor)

Abstract

Pomen kartic zvestobe za porabnike

Keywords

trženje;vedenje potrošnikov;lojalnost;zadovoljstvo;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Bohinjec]
UDC: 339.138
COBISS: 24110566 Link will open in a new window
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Downloads: 101
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of loyalty cards for consumers
Secondary keywords: marketing;consumer behaviour;loyalty;satisfaction;purchasing;decision making;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 29, I, 17 str.
ID: 10928780
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