zaključna strokovna naloga visoke poslovne šole
Eva Levstik (Author), Mateja Kos Koklič (Mentor)

Abstract

Odnos mladih do modne blagovne znamke Zara

Keywords

trženje;tekstilna industrija;blagovne znamke;Zara;vedenje potrošnikov;mladina;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Levstik]
UDC: 339.138
COBISS: 24112614 Link will open in a new window
Views: 1038
Downloads: 138
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Other data

Secondary language: English
Secondary title: Attitudes of the youth toward the Zara brand
Secondary keywords: marketing;textile industry;brands;Zara;consumer behaviour;youth;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 26, 14 str.
ID: 10928782
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