zaključna strokovna naloga visoke poslovne šole
Gaja Pavzin (Author), Mateja Drnovšek (Mentor)

Abstract

Analiza pritožb v povezavi z neetičnim oglaševanjem v Sloveniji

Keywords

trženje;oglaševanje;oglas;etika;zakonodaja;regulacija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [G. Pavzin]
UDC: 339.138
COBISS: 24165862 Link will open in a new window
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Downloads: 78
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Other data

Secondary language: English
Secondary title: Analysis of complaints against unethical marketing practices in Slovenia
Secondary keywords: marketing;advertising;advertisement;ethics;legislation;regulation;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 26 str.
ID: 10928797
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