zaključna strokovna naloga visoke poslovne šole
Urška Bardutzky (Author), Mateja Kos Koklič (Mentor)

Abstract

Vpliv virov informacij na mlade pri nakupu mobilnega telefona

Keywords

trženje;informacije;vedenje potrošnikov;nakup;odločanje;mobilna telefonija;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [U. Bardutzky]
UDC: 339.138
COBISS: 24197350 Link will open in a new window
Views: 479
Downloads: 127
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Other data

Secondary language: German
Secondary title: ǂThe ǂimpact of information source on young consumers' purchase of mobile phone
Secondary keywords: marketing;information;consumer behaviour;purchasing;decision making;mobile telephony;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 28, 14 str.
ID: 10928811
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