zaključna strokovna naloga visoke poslovne šole
Maruša Pintar (Author), Gregor Pfajfar (Mentor)

Abstract

Primerjava odločanja porabnika o nakupu med spletno in fizično trgovino

Keywords

vedenje potrošnikov;nakup;odločanje;spletna trgovina;strategija;case study;prodajalna;Merkur;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Pintar]
UDC: 339.3
COBISS: 24201190 Link will open in a new window
Views: 618
Downloads: 102
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Other data

Secondary language: English
Secondary title: Customer decision making comparison between web and brick and mortar stores
Secondary keywords: consumer behaviour;purchasing;decision making;online shopping;strategy;case study;shops;Merkur;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: I, 25, 23 str.
ID: 10928815
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