analiza vpliva prikritega oglaševanja na nakupe odločitve
Katja Lesjak (Author), Alenka Slavec (Mentor)

Abstract

Etika v prikritem oglaševanju

Keywords

trženje;oglaševanje;oglas;poslovno komuniciranje;regulacija;etika;raziskave;analiza;vedenje potrošnikov;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [K. Lesjak]
UDC: 339.138
COBISS: 24321510 Link will open in a new window
Views: 562
Downloads: 119
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Other data

Secondary language: English
Secondary title: Ethics in subliminal advertising: an analysis subliminal advertising influence on consumer behavior
Secondary keywords: marketing;advertising;advertisement;business communication;regulation;ethics;research;analysis;consumer behaviour;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 22, 2 str.
ID: 10928860
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