magistrsko delo
Katja Jerant (Author), Suzana Žilič Fišer (Mentor)

Abstract

V magistrskem delu je obravnavana humanitarno-ekološko akcija Čisto veselje družbeno odgovornega podjetja Gorenje Surovina d.o.o. Problem, ki je obravnavan, je nizka ozaveščenost o družbeni in okoljski odgovornosti med sodelujočimi na področju ekologije. Spletna anketa je bila izvedena pri 130 sodelujočih. V raziskavi smo ugotovili, da med starostnimi skupinami obstajajo statistično značilne razlike glede rednega sodelovanja pri ekoloških akcijah, da večina anketirancev pozna termina okoljske in družbene odgovornosti ter da so mediji pomembni pri doseganju rezultatov pri ekoloških akcijah. Ugotovitve našega magistrskega dela so namenjena podjetjem, ki želijo v medijih izvajati oglaševalske akcije na področju ekologije.

Keywords

družbeno odgovorono podjetje;komunikacijska akcija;odnosi z javnostmi;okolje;magistrske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: K. Jerant
UDC: 159.922.27:502/504(043.2)
COBISS: 21446934 Link will open in a new window
Views: 885
Downloads: 84
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Other data

Secondary language: English
Secondary title: Corporate social responsibility in the mass communication dealing with environmental theme
Secondary abstract: The master's thesis deals with the humanitarian-ecological action “Čisto veselje” from the socially responsible company Gorenje Surovina d.o.o. The problem being addressed is generally low awareness of social and environmental responsibility in a field of ecology. An online survey was performed by 130 participants. In our research, we found that there are statistically significant differences between age groups in terms of regular participation in ecological actions, most respondents know the terms of environmental and social responsibility. The findings of our master's thesis serve companies that want to carry out campaigns in the field of ecology in the media.
Secondary keywords: corporate social responsibility;communication action;public relations;environment;
URN: URN:SI:UM:
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: X, 99 f.
ID: 10929897