Vloga IKT pri spodbujanju podeželskega turizma JV Slovenije

Abstract

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Language:	Slovenian
Year of publishing:	2010
Typology:	2.09 - Master's Thesis
Organization:	FIŠ - Faculty of Information Studies
Publisher:	[N. Radovan]
UDC:	339.138:338.48-44(1-22)(497.4)
COBISS:	1024251201
Views:	1
Downloads:	0
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Secondary language:	English
Secondary abstract:	The development of modern information and communication technology (ICT) and insufficient efficiency of classical media in the field of advertising cause changes in advertising strategies. For reaching the potential customer the e-media are used with internet as the most important device. Information and communication technologies (ICTs) are a key driver for developing countries in organizing and promoting their tourism offer in order to gain more autonomy in their search for business. The diffusion of ICTs in the tourism industry enables tourism enterprises in countries to enter tourism markets and interact directly with consumers and foreign tourism distributors, leading to a process of disintermediation.
Secondary keywords:	information and communication technologies;internet;marketing;tourism;advertising;
Type (COBISS):	Master's thesis/paper
Thesis comment:	Fak. za info. študije v Novem mestu
Source comment:	Na ov.: Magistrska naloga : magistrskega študijskega programa druge stopnje;
Pages:	101 str., [2] f. pril
ID:	10950484