diplomsko delo
Margareta Furman (Author), Tina Tomažič (Mentor)

Abstract

V diplomski nalogi smo obravnavali šokantno oglaševanje na področju modne industrije. Tematiko smo analizirali glede na oblikovanje komunikacije in pravnih predpisov ter glede na vlogo blagovnih znamk. Z analizo različnih oglasov smo ugotovili, da je najbolj priljubljena oblika šokiranja spolno namigovanje in s tem uporaba ženskega telesa kot spolnega objekta.

Keywords

oglaševanje;šokantno oglaševanje;modna industrija;blagovne znamke;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: M. Furman
UDC: 659.118:678(043.2)
COBISS: 21768470 Link will open in a new window
Views: 1084
Downloads: 161
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Other data

Secondary language: English
Secondary title: Shock advertising in fashion industry
Secondary abstract: In the diploma thesis, shock advertising in fashion industry was discussed. The topic was analyzed according to the formation of communication, the legal regulations and the role of trademarks. The analysis of a variety of advertisements showed that the most popular type of shock advertising concerns sexual suggestiveness and uses female body as a sexual object.
Secondary keywords: shock advertising;fashion industry;trademark;
URN: URN:SI:UM:
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: X, 53 f.
ID: 10950614
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