diplomska naloga
Franja Kapš (Author), Tomaž Aljaž (Mentor)

Abstract

Diplomsko delo obravnava temo nudenja bančnih storitev mladim generacije Y s pomočjo naprednih tehnologij. V prvem delu naloge so opredeljene generacije, s poudarkom na značilnostih generacije Y, kako jim tržiti in kakšne so njihove finančne zahteve. Opredeljene so sodobne tehnološke poti v bančništvu in njihova pravna ureditev. V drugem delu so predstavljene tuje raziskave in analiza sekundarnih virov podjetja RM Plus. Cilj diplomske naloge je pregledati uporabo sodobnih tehnologij pri bančnih storitvah generacije Y in ugotoviti, kako si lahko banke s pomočjo sodobnih tehnologij zagotovijo stranke novih generacij.

Keywords

generacija Y;bančne storitve;finančne storitve;sodobne tehnologije;e-bančništvo;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: FIŠ - Faculty of Information Studies
Publisher: [F. Cimermančič]
UDC: 336.71:004.738.5
COBISS: 2048331027 Link will open in a new window
Views: 475
Downloads: 37
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Other data

Secondary language: English
Secondary abstract: The thesis discusses the theme of providing banking services to young people of Generation Y by using innovative technologies. In the first part of the thesis generations are defined, focusing on the characteristics of Generation Y, how to market them and what are their financial requirements. In the first part are also defined modern technologies in the banking and legal regimes. The second part presents the research and analysis of secondary sources of the firm RM Plus. The aim of the thesis is to discuss the use of innovative technologies in banking services to Generation Y and find out how banks can with the help of modern technologies provide itself new generations of customers.
Secondary keywords: generation Y;banking services;financial services;advanced technology;e-banking;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Fakulteta za informacijske študije v Novem mestu
Source comment: Na ov.: Diplomska naloga : visokošolskega strokovnega študijskega programa prve stopnje;
Pages: 63 str.
ID: 10954195