Analiza obnašanja potrošnikov pri nakupu zimskih pnevmatik

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Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	FIŠ - Faculty of Information Studies
Publisher:	[P. Lipar]
UDC:	366(043.2)
COBISS:	2048351507
Views:	2
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Secondary language:	English
Secondary abstract:	The thesis deals with with the topic on costumer behavior. The concept "costumer behavior" is a process where costumer chooses, buys, uses and rejects products or services, trying to satisfy his needs and desires in the best possible way. We have to take into consideration that there are several different internal and external factors affecting his decision. The study of costumer behavior has been made in the case of purchase of winter tires. Among the providers of these, there is a strong competition. So it is important to understand and be familiar with costumer's behavior to ensure the competitive advantage. The empirical part of the thesis presents factors with great impact on the consumer's purchase of winter tires and other findings and the results of the analysis on consumer behavior in purchasing winter tires.
Secondary keywords:	costumer;costumer behaviour;purchase;factors;winter tires;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Fakulteta za informacijske študije v Novem mestu
Source comment:	Na ov.: Diplomska naloga univerzitetnega študijskega programa prve stopnje;
Pages:	62 str., [3] f. pril.
ID:	10954363