Analiza obnašanja potrošnikov pri nakupu zimskih pnevmatik

Povzetek

Ključne besede

Podatki

Jezik:	Slovenski jezik
Leto izida:	2015
Tipologija:	2.11 - Diplomsko delo
Organizacija:	FIŠ - Fakulteta za informacijske študije v Novem mestu
Založnik:	[P. Lipar]
UDK:	366(043.2)
COBISS:	2048351507
Št. ogledov:	2
Št. prenosov:	0
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni povzetek:	The thesis deals with with the topic on costumer behavior. The concept "costumer behavior" is a process where costumer chooses, buys, uses and rejects products or services, trying to satisfy his needs and desires in the best possible way. We have to take into consideration that there are several different internal and external factors affecting his decision. The study of costumer behavior has been made in the case of purchase of winter tires. Among the providers of these, there is a strong competition. So it is important to understand and be familiar with costumer's behavior to ensure the competitive advantage. The empirical part of the thesis presents factors with great impact on the consumer's purchase of winter tires and other findings and the results of the analysis on consumer behavior in purchasing winter tires.
Sekundarne ključne besede:	costumer;costumer behaviour;purchase;factors;winter tires;
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Fakulteta za informacijske študije v Novem mestu
Komentar vira:	Na ov.: Diplomska naloga univerzitetnega študijskega programa prve stopnje;
Strani:	62 str., [3] f. pril.
ID:	10954363