Mnenja uporabnikov o marketingu podjetij na Facebooku

Abstract

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Data

Language:	Slovenian
Year of publishing:	2015
Typology:	2.11 - Undergraduate Thesis
Organization:	FIŠ - Faculty of Information Studies
Publisher:	[T. Jurman]
UDC:	004.738.5:659.1:316.472.4Facebook(043.2)
COBISS:	2048358419
Views:	2
Downloads:	0
Average score:	0 (0 votes)
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Secondary language:	English
Secondary abstract:	Today companies must put a lot of effort into advertising due to heavy competition in market and this can affect the quantity of their sales. Prospects for marketing is growing and because people become closely linked to technology and the majority of us have computers and Internet conections at home, this represent an opportunity to advertise on Internet as well. With the emergence of social networks, advertising their products for companies became easier and more economical. We have focused on the social network Facebook, where you can set up your profile page or create free Facebook page for your company, where you can invite customers or potential customers to view your products or offers. In my research, it will be presented, how to advertise using Facebook profile or Facebook page, what are the possibilitys of advertising on this social network and about what we have to be very careful. The study will present the surveys results of opinions that Facebook users have about using this social network for advertising.
Secondary keywords:	Facebook;advertising;social network;users;companies on Facebook;survey;
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Fakulteta za informacijske študije v Novem mestu
Source comment:	Na ov.: Diplomska naloga : univerzitetnega študijskega programa prve stopnje;
Pages:	51 str., [4] f. pril
ID:	10954370